The slides in the presentation moves very quickly but you can clearly see the section speaking about WOM marketing. That's basically what we do in outbrain.
Almost every product now has WOM speaking about it, almost every business have it's group of fans that share their excitement on the social media.
All you have to do to promote the content speaking about your great product or service is to send it to us in outbrain and for only $10/month we will promote it for relevant audience.
here is the presentation, It tells better then me why it's the right thing to do.