At some points people get to ask me 'So... what does outbrain do?' - well that I already know quite well how to explain. The second question that comes up is usually 'and... how does that makes money?'. Here things get a bit complicated to explain.
It usually starts with me saying 'We have this concept called Sponsored But Good' and I start explaining all about it (as you can read in the link above).
That usually brings up the look of nodding pig having a swine flu and they change the subject immediately.
I bet you still want to know what outbrain does for a living. well... we are 'Amplifying Word of Mouth'.
Yes, we take pieces of content (from blogs or new sites) which represent a good Word of Mouth (WOM) about a product or service and amplifying it to a reach which is much broader then what it originally had.
Imagine a HydePark speaker that have his own small audience of listeners - there is no way his massage is going to be delivered to everybody who might be interested. But how about we give this speaker a radio or television show at prime time. What do you think? Will he get his maggase through? I bet he will.
outbrain actually take it one step farther, the message will not get to all the audience in the reach but to the users at the network that might be interested in this message and get it to them without them getting to the HydePark.
In our case this message is the WOM about a product service or a brand.
In case you are an advertiser and have a branding message to get to the world and some reliable WOM is going around your product- outbrain is for you. Let us Amplify it.